Consent & Preference Management Platform
Next generation universal Consent & Preference Management... made simple
- Generate more value from your customer data
- Build trust by infusing transparency and empowerment in customer journeys
- Comply with global data protection regulations
Collect+
Capture consent across all touchpoints
Personalise+
Enrich your data and improve CX
Sync+
Synchronise consent data across systems
Comply+
Reduce risk and evidence compliance
Retain+
Retain more marketable contacts
Collect+
Build confidence in customer data by centrally capturing consent and preferences across all customer touchpoints.
- Collect customer consents and preferences compliantly at the first step in the customer journey.
- Ensure compliant and efficient operations by allowing support staff to view and manage customer consent embedded within your CRM.
- Adopt unsubscribe flows which provide your customers with a granular view of their consents and preferences, removing the need for blanket opt-outs.
Personalise+
Enrich your data, improve the customer experience and reduce operating costs by enabling the self-service of consents and preferences online and within your mobile apps.
- Out-of-the-box functionality provides a bespoke preference centre hosted by MyLife Digital.
- Empower customers to manage their contact preferences and tailor their ongoing communications.
- Brandable service uses your organisational logo and ensures the look and feel fits with your existing branding.
Sync+
Have the confidence that your consent and preference data is accurate across all internal systems and used compliantly throughout your organisation.
- Receive real time update using our webhooks service. When records are updated, the correct consents and preferences are pushed out to other systems.
- Batch request consents and preferences changes within a defined time period.
Comply+
Demonstrate accountability and reduce risk by evidencing compliance with global data protection regulations.
- Capture an immutable audit trail to record why you are authorised to process customers' personal data.
- Support Subject Access Requests using our PDF export to provide customers with the history of their consents and preferences.
- Reduce operational risk by managing consent and preferences without the need to transfer personal data.
Retain+
Retain more marketable contacts, avoid blanket unsubscribes. Provide clarity on the value received when opting in or sharing data and the negative consequences when opting-out.
- Provide customers with a granular view of their consents and preferences, removing the need for blanket opt-outs.
- Dynamically display the value being lost by the customer at the point of opting out, allowing informed choices to be made and drive better outcomes for your business.
- Display concise, descriptive text alongside requests to communicate the benefit of providing consent.
Engage+
Grow your marketable contact base without the risk of losing existing opt-ins through contextual, targeted and intelligent consent.
- Intelligently target the capture of missing consents without the risk of losing existing opt-ins.
- Configure rules to define what is shown (e.g. existing consent which will soon expire, missing consents, convert denied to granted).
- Partner the Engage+ widget with your chosen tag manager to ensure the customer is provided the ability to interact at the right time to reduce opt-outs
Unify+
Link the consent and preference records to a unique individual providing the latest consent and preference status.
- Start collecting compliant consent today. Adopt the Unify+ feature when you are able to match records across multiple systems and silos.
- Remove the need for upfront data normalisation. Retain source system IDs to ensure all business users can continue to operate with the IDs they recognise.
- Mirror your single customer view relationships using a simple csv import via the API.
Define+
A flexible solution that empowers you to simply manage and maintain the consent and preference framework to fit the needs of your organisation.
- Create and edit your consent and preference framework using an intuitive UI.
- Centrally deploy changes for consents requests at customer capture points with no need for IT intervention.
Insight+
Optimise your consent strategy by tracking general opt-in levels and visualising the performance of campaigns.
- See the number of marketable records held at-a-glance, and use our intuitive UI to filter and compare results.
- Understand how your campaigns perform when used to capture marketing consent.
Generate+
Increase revenues by generating more leads. Capture consented data directly from partner websites and applications, transparently and compliantly.
- An easy and secure way for your partners to transfer contact data to you using our out-of-the-box web components.
- Capture contact consents relevant to your business from your partner network .
- Audit trail provided to evidence date and source of consent.
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Capture consents at login or sign up
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What can we do for you?
Consent & Preference Management
Are you 100% confident in the consent status of your databases?
Our universal consent & preference management platform can help your business increase opt-ins, boost engagement and ensure compliance.
Marketer's Guide
Gain a competitive advantage by adopting a smarter approach
IT Guide
Easily deliver one centralised location for all of your data and customer touch points
Compliance Guide
Be confident in the consent status of your customer data
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