Reinforcing trust by rethinking personal data
At MyLife Digital, we develop solutions that bring people closer to their data. We empower individuals and organisations to work in partnership to understand, control and gain mutual value from that data for positive outcomes.
Extraordinary value is delivered to individuals and organisations based on trusted data. If trust is lost in that data, value is lost.
A World where your data powers positive outcomes
MyLife Digital was established in 2014, with the idea that individuals should be able to control the use of their personal data, a “human-centric” organisation putting individuals at the heart of their information.
We help organisations and the individuals they serve build trusted relationships based on their data.
We want to show organisations how they can improve the quality of their consumer data by being more transparent.
We encourage individuals to actively engage in decisions and have control over the use of their data.
We want organisations to be held accountable to put individuals’ rights to data protection and privacy at the heart of the consumer experience.
Bringing people closer to their data
We are market leaders in developing solutions that bring people closer to their data. We empower individuals and organisations to work in partnership to understand, control and gain mutual value from that data for positive outcomes.
Privacy by design
We provide organisations with the tools to take a privacy first approach to protect individuals and their data.
We enable organisations to collect consent and preferences at different points of the customer journey. This has been designed to prevent consent fatigue and improve customer journeys.
Compliant audit trail
We provide an immutable audit trail by individual of consents recorded and any processing objections raised when consent isn’t the lawful basis being used for processing personal data.
All our solutions are easy to integrate with existing digital platforms and data systems providing a real-time view of an individual’s current status for the use of their data.
The privacy paradox
We live in a conflicting world where we expect organisations to send us information relevant to us but feel dissatisfied when we get bombarded with marketing communications at the wrong time.
We live in a world where personal data has been mis-used, sold without our permission or just not looked after in the way we think it should be and with that comes a lack of trust that organisations are doing the right thing with our data.
On the flip side, as individuals we want personalisation, we want to be marketed to at the right time, in the right channel with products and services that interest us. To provide this level of personalisation, organisations need to collect more personal data and preferences about us.
We want the best of both worlds, but organisations need to be held accountable to get the balance right when using our data.
Lack of trust
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MyLife Digital is acknowledged as a Representative Vendor in the Gartner 2019 Market Guide for Consent and Preference Management.
Our simple to use cloud based consent and preference management solution, can be managed by marketing, with little impact on IT. Synchronisation across multiple, CRM, Web and other digital touchpoints. Alignment to global data privacy regulations, continuing to evolve as legislation changes.