Attitudes to Personal Data Management

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In recent years, personal data has been an increasingly popular topic of conversation for marketers, data analysts, regulators, and privacy warriors. Individuals have learnt that recent regulatory updates have given them more rights over how that data is used. Are these two forces aligned?

We distributed a survey and received over 400 responses from both individuals and organisations answering questions about the management of personal data. How aligned are the two points of view? This infographic shows a summary of key questions and responses.

Data Attitudes Infographic



Download our free Attitudes to Data Management Report 2021 to receive:

  • Key results of the two surveys mentioned above.
  • Correlations and differences between the two audiences.
  • Recommendations on how to ensure your organisation’s practices align more closely with the expectations of the consumer, as well as enabling you to meet legal and ethical standards.
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