Blog & Resources
Contact tracing, also known as track and trace or test and trace, has become very visible over the last few months, but you might be unaware that it has been going on behind the scenes for years in the digital world: I am talking about how big companies track your data! What you do, what you see, what you like – they know so much that they are even able to predict what you might do next using the powers of big data and artificial intelligence (AI). While some of this can seem very scary, there are some benefits, such as giving you a personalised experience and improved offerings.
A bold new initiative to shape the new normal of data has arrived – MyData Operator 2020 status awarded to MyLife Digital
As the CEOs of US data giants face inquiry in the country’s senate, an alternative to data-hoarding by the few and the powerful is emerging. In an unprecedented collaboration across competitors from all corners of the world, 16 organisations have emerged as the inaugural wave of awardees of MyData Operator 2020. These forward-thinking organisations have chosen to pool their experience and expertise in order to pave the way for responsible personal data ecosystems which are designed from the ground up to empower the people themselves.
Manchester-based collective Inc & Co acquires MyLife Digital, the European market leaders in consent and data preference management.
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The UK National Health Service (NHS) are providing a Test and Trace service, (also referred to as track and trace), to help manage the spread of Covid-19. Many businesses have been asked to support this by collecting contact details of their visitors as a form of contact tracing, but what does this mean for those businesses who have been asked to do this?
Guestbook, by MyLife Digital puts privacy at the heart of their application, helping businesses for contact tracing purposes
MyLife Digital, specialists in consent and preference management, have launched Guestbook, an easy to use app, to support pubs, restaurants, hairdressers, and other businesses that are expected to keep records of customers visiting their premises. MyLife Digital prides itself on the values of trust, transparency, and accountability, ensuring individuals data is protected, used for the purpose it is intended and stored in a secure and compliant manner.
MyLife Digital and TrustArc Partner to Deliver Market-Leading Universal Preference and Consent Management to Enterprises
TrustArc, the leader in data privacy management and automation, and MyLife Digital, European specialists and leaders in innovation on consent and preference management, have announced a strategic partnership that will enable organisations to embark on a unified consent journey, gaining mutual value, bringing people closer to their data whilst ensuring compliance.
After 15 weeks of being forced to close their doors, pubs, restaurants, cafes and even holiday parks will be opening soon; This is great news for businesses, the economy, and for individuals social engagements, but it comes with challenges. To ensure safety and limit the chances of another Covid outbreak, there are strict rules being applied. Government guidelines imply these businesses must keep a record of visiting customers for contact tracing purposes. We have yet to hear any updates from the ICO on their guidelines.
Apple announce major privacy changes to Safari and App store, impacting the future of cookie management and bringing new meaning to consent & privacy along with implications to businesses and marketers.