Consent Management as a Competitive Advantage 

Privacy laws will cover half the population's data by 2022.

Following in the footsteps of GDPR, the California Consumer Privacy Act (CCPA) took effect on 1 January, 2020 with enforcement beginning on 1 July, 2020. Whilst many UK businesses brace for a shuddering blow, some are shrewdly viewing data privacy as a competitive advantage, using consent management to build trust and stimulate innovation.

Access opinions from industry leaders MyLife Digital and Auth0 on regulatory changes and how this might be turned into a competitive advantage.


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