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No matter how much preparation organisations undertook in the years, or months, prior to GDPR, it‘s clear many didn’t win when it came to their marketable customer base.

Whilst research predicted that some organisations could lose up to 75% of their marketable database, our conversations have indicated that, in many cases, this could be considerably more.

There has always been strict criteria for handling and storing personal data but GDPR reinforced this importance. We chatted with staff from the ICO last year and they very firmly stated that you cannot contact anyone if you cannot prove:

  • they were already a customer or prospect
  • how you obtained their data (particularly if it’s data you need to contact the individual)
  • that the data held is accurate
  • for which purpose you collected the data
  • that there was any [direct] relationship with the individual.


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How the Development Team Organises their work

The Development Team follows the principles of “Agile Scrum”.

e.g. a daily Stand-up meeting to organise the day’s work and to update the Product Team, plus Planning and Retrospective “ceremonies”.



Fast forward x months, you have to forgive the inner mathematician, the lockdown has ended and the health impacts of the Coronavirus are behind us; people now move without fear of other humans; people get as much toilet paper and pasta as they want, delivered when they want; pensioners have returned to shops and spend time talking to checkout assistants while impatient shoppers in the queue behind them huff; non-essential workers are returning to ‘non-essential’ offices to do ‘non-essential’ jobs. The world can return to Business-As-Usual, but will it?

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