Whilst consent management has been around for a few decades, modern consent and preference management is an increasingly important tool in managing privacy UX. The demands of today's consumer balanced against a backdrop of maturing privacy laws across the globe have given rise to a rapid growth in this market.
Read Gartner’s Market guide for Consent and Preference Management where we believe they recommend that vendors:
Putting the user front and centre of all your organisation's activity.
You can learn more about how we handle your personal data and your rights by reviewing our privacy notice