MyLife Digital included as a Representative Vendor in the 2019 Gartner Market Guide to Consent & Preference Management
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from MyLife Digital.
Gartner is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and isused herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Attribution: Gartner, Market Guide for Consent and Preference Management for Marketers, Nader Henein, Bart Weillemson, 21 August 2019
Whilst consent management has been around for a few decades, modern consent and preference management is an increasingly important tool in managing privacy UX. The demands of today’s consumer balanced against a backdrop of maturing privacy laws across the globe have given rise to a rapid growth in this market.
Read Gartner’s Market guide for Consent and Preference Management where we believe they recommend that vendors:
- “Develop user-centric consent and preference capabilities”
- Treat consent and preference management as more than a compliance target”
Putting the user front and centre of all your organisation’s activity.
Get Access to the Guide
You can learn more about how we handle your personal data and your rights by reviewing our privacy notice