MyLife Digital included as a Representative Vendor in the 2019 Gartner Market Guide to Consent & Preference Management

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Attribution: Gartner, Market Guide for Consent and Preference Management for Marketers, Nader Henein, Bart Weillemson, 21 August 2019

Whilst consent management has been around for a few decades, modern consent and preference management is an increasingly important tool in managing privacy UX. The demands of today’s consumer balanced against a backdrop of maturing privacy laws across the globe have given rise to a rapid growth in this market.

Read Gartner’s Market guide for Consent and Preference Management where we believe they recommend that vendors:

  • “Develop user-centric consent and preference capabilities”
  • Treat consent and preference management as more than a compliance target”

Putting the user front and centre of all your organisation’s activity.

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