This is an ideal time for companies in the hospitality sector to reinforce trust, increase transparency, empower individuals and be accountable to put individuals’ rights to data protection and privacy at the heart of the consumer experience.
Following a recent hospitality webinar, there were a couple of possible ideas being shared, one pub chain indicated they could use social media connections to share with wider audiences who are attending, but even this level of activity requires consent.
Some organisations are preparing to use booking type companies, but there are concerns, as typically only the lead persons details are captured when booking, however the Government guidelines mandate all attendees must provide their details, therefore consent will be a required to use this data for the sole purpose it was intended (contact tracing). If organisations want to use this data for marketing, another consent must be obtained. Booking companies could be the answer, but their solutions will need to be tweaked from the traditional transactions used, pre-coronavirus.
MyLife Digital can help organisations by providing a Consent and Preferences solution to help reinforce trust, increase transparency, empower individuals and enable organisations to be accountable in these uncertain times