Marketer's Guide
4 steps to serve the modern consumer
Gain a competitive advantage. Adopt a smarter approach to customer consent and preference data

Step #1
Be 100% Confident In The Quality Of Your Consent Data
Data-driven marketing needs 100% confidence in who you can market to. Accurate consent is key. Step 1 – Get an accurate, real-time view of your customers’ consent status from any of your systems.

What does
the customer want?
Why Can't I give My
customer what they want?
What's
the Solution?
How does
this help me?
Step #2
Significantly Improve customer engagement
What does the customer want?
- Channel of communication
- Frequency of communication
- Topic of communication
Why can't I give my customer what they want?
- Fewer opt-ins to campaigns
- Dis-engaged customers
- More unsubscribes
What's
the solution?
Encourage customers to engage with you across multiple devices and interfaces linking to the centralised platform.
How does
this help me?
Driving the personalised experience your customers deserve and expect.
Step #3
Combat Low Opt-In Rates & Unsubscribes
Low opt-in rates and unsubscribes prohibit most marketeers from doing what they do best. This leads to wasted time, effort and money on campaigns that don’t reach as many customers as you want.
What does
the customer want?
To be presented with relevant options at the right time during their online journey. Not be continually bombarded with generic, often irrelevant options
Why Can't I give My
customer what they want?
How does
this help me?
What's
the Solution?
Progressively capture granular levels of targeted consent and preferences during the customer journey, to drive personalised engaging experiences.

Step #4
Convey the value of your offerings to your customers
What does the customer want?
Why Can't I give my customers what they want?
Whats the solution?
How does this help me?


Drive revenue
What the research shows
A recent McKinsey survey of senior marketing leaders finds that only 15 percent of CMOs believe their company is on the right track with personalization. But there’s a big incentive to figure it out. Today’s personalization leaders have found proven ways to drive 5 to 15 percent increases in revenue and 10 to 30 percent increases in marketing-spend efficiency—predominantly by deploying product recommendations and triggered communications within singular channels.

About us
Who we are
Our simple to use cloud based consent and preference management solution, can be managed by marketing, with little impact on IT. Synchronisation across multiple, CRM, Web and other digital touchpoints. Alignment to global data privacy regulations, continuing to evolve as legislation changes.
Department Guides
How we can help your business

IT Guide
Easily deliver one centralised location for all of your data and customer touch points

Compliance Guide
Be confident in the consent status of your customer data

Marketing Guide
Gain a competitive advantage by adopting a smarter approach
