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[If there were ever two solutions that go hand in hand…!] The importance of linking consent management with customer identity management
Identity on the internet has always been tied to communication. In the early days, an email address was an individual’s entire presence on the web. People sought out the best domains for aliases, the more unique the better. An email address defined your individuality. A person was synonymous with how they could be contacted.
We live in a world where data has the Midas touch. It has become intertwined within our modern way of life (see my recent post ‘Why is Data So Important?’ for more detail). As a result, we are starting to reach a tipping point. We are living more of our lives online, and the current pandemic has only accelerated that even further. Your digital footprint is becoming your identity, and with that brings an emotional attachment to keeping it safe and secure. As these concerns become more widespread, companies are coming under increased scrutiny over what they are doing with that valuable data and how a consumer will benefit from it.
We are currently producing more data than ever before. If data were to represent rain, we would have it coming through the doors, the windows, the roof, and the walls. The buckets used to catch the leaks would be overflowing and floating down the hallway. There would be so much water coming in that it would be difficult to spot where the rain is coming from!
Contact tracing, also known as track and trace or test and trace, has become very visible over the last few months, but you might be unaware that it has been going on behind the scenes for years in the digital world: I am talking about how big companies track your data! What you do, what you see, what you like – they know so much that they are even able to predict what you might do next using the powers of big data and artificial intelligence (AI). While some of this can seem very scary, there are some benefits, such as giving you a personalised experience and improved offerings.
A bold new initiative to shape the new normal of data has arrived – MyData Operator 2020 status awarded to MyLife Digital
As the CEOs of US data giants face inquiry in the country’s senate, an alternative to data-hoarding by the few and the powerful is emerging. In an unprecedented collaboration across competitors from all corners of the world, 16 organisations have emerged as the inaugural wave of awardees of MyData Operator 2020. These forward-thinking organisations have chosen to pool their experience and expertise in order to pave the way for responsible personal data ecosystems which are designed from the ground up to empower the people themselves.
Manchester-based collective Inc & Co acquires MyLife Digital, the European market leaders in consent and data preference management.
The UK National Health Service (NHS) are providing a Test and Trace service, (also referred to as track and trace), to help manage the spread of Covid-19. Many businesses have been asked to support this by collecting contact details of their visitors as a form of contact tracing, but what does this mean for those businesses who have been asked to do this?
Guestbook, by MyLife Digital puts privacy at the heart of their application, helping businesses for contact tracing purposes
MyLife Digital, specialists in consent and preference management, have launched Guestbook, an easy to use app, to support pubs, restaurants, hairdressers, and other businesses that are expected to keep records of customers visiting their premises. MyLife Digital prides itself on the values of trust, transparency, and accountability, ensuring individuals data is protected, used for the purpose it is intended and stored in a secure and compliant manner.