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Blog

An Open Letter to Data Brokers

We at MyLife Digital pride ourselves on being at the forefront of people-centric data solutions. We welcome action that encourages data brokers to improve the current opaque practices regarding personal data processing and move towards ethical data broking.

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Blog

The Death Of Cookies

Cookies are (nearly) dead –

With many of the big tech companies blocking or making plans to block third party cookies, it’s clear they’re nearing the end of their life, so what are tech giants doing about it?

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Blog

The importance of linking consent management with customer identity management

[If there were ever two solutions that go hand in hand…!] The importance of linking consent management with customer identity management

Identity on the internet has always been tied to communication. In the early days, an email address was an individual’s entire presence on the web. People sought out the best domains for aliases, the more unique the better. An email address defined your individuality. A person was synonymous with how they could be contacted.

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Opinion

Data Privacy Is the Key to a Successful Business

We live in a world where data has the Midas touch. It has become intertwined within our modern way of life (see my recent post ‘Why is Data So Important?’[1] for more detail). As a result, we are starting to reach a tipping point. We are living more of our lives online, and the current pandemic has only accelerated that even further. Your digital footprint is becoming your identity, and with that brings an emotional attachment to keeping it safe and secure. As these concerns become more widespread, companies are coming under increased scrutiny over what they are doing with that valuable data and how a consumer will benefit from it.

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Opinion

Why Is Data So Important?

We are currently producing more data than ever before. If data were to represent rain, we would have it coming through the doors, the windows, the roof, and the walls. The buckets used to catch the leaks would be overflowing and floating down the hallway. There would be so much water coming in that it would be difficult to spot where the rain is coming from!

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