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We at MyLife Digital pride ourselves on being at the forefront of people-centric data solutions. We welcome action that encourages data brokers to improve the current opaque practices regarding personal data processing and move towards ethical data broking.
Consentric by MyLife Digital is a market -leading consent and preference platform that increases opt-ins, boosts engagement, and supports compliance.
Some see the Data Protection Officer (DPO) as a controversial role, they see them as compliance, whose purpose is to question everything data related, what are you doing?, why are you doing that? etc. Most expect the word ‘No’ to be bounded about or blockers to be raised if you want to do anything with customer data. But it doesn’t need to be like this…
Less than 20% of pub and restaurant contact tracing solutions could be compliant with data protection laws
Manchester-based data software firm, MyLife Digital, has discovered that less than 20% of current contact tracing processes used by the hospitality industry are GDPR complaint. Businesses using non-GDPR compliant apps are at risk of heavy fines from regulators as well as losing customer trust.
[If there were ever two solutions that go hand in hand…!] The importance of linking consent management with customer identity management
Identity on the internet has always been tied to communication. In the early days, an email address was an individual’s entire presence on the web. People sought out the best domains for aliases, the more unique the better. An email address defined your individuality. A person was synonymous with how they could be contacted.
We live in a world where data has the Midas touch. It has become intertwined within our modern way of life (see my recent post ‘Why is Data So Important?’ for more detail). As a result, we are starting to reach a tipping point. We are living more of our lives online, and the current pandemic has only accelerated that even further. Your digital footprint is becoming your identity, and with that brings an emotional attachment to keeping it safe and secure. As these concerns become more widespread, companies are coming under increased scrutiny over what they are doing with that valuable data and how a consumer will benefit from it.
We are currently producing more data than ever before. If data were to represent rain, we would have it coming through the doors, the windows, the roof, and the walls. The buckets used to catch the leaks would be overflowing and floating down the hallway. There would be so much water coming in that it would be difficult to spot where the rain is coming from!