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Manchester-based collective Inc & Co acquires MyLife Digital, the European market leaders in consent and data preference management.
The UK National Health Service (NHS) are providing a Test and Trace service, (also referred to as track and trace), to help manage the spread of Covid-19. Many businesses have been asked to support this by collecting contact details of their visitors as a form of contact tracing, but what does this mean for those businesses who have been asked to do this?
Guestbook, by MyLife Digital puts privacy at the heart of their application, helping businesses for contact tracing purposes
MyLife Digital, specialists in consent and preference management, have launched Guestbook, an easy to use app, to support pubs, restaurants, hairdressers, and other businesses that are expected to keep records of customers visiting their premises. MyLife Digital prides itself on the values of trust, transparency, and accountability, ensuring individuals data is protected, used for the purpose it is intended and stored in a secure and compliant manner.
For anyone who knows the premise, or like me has seen THAT episode of The Big Bang Theory, you probably get what I am talking about here. The cat in the box is both alive and not alive so long as nobody opens the box and looks inside.
MyLife Digital and TrustArc Partner to Deliver Market-Leading Universal Preference and Consent Management to Enterprises
TrustArc, the leader in data privacy management and automation, and MyLife Digital, European specialists and leaders in innovation on consent and preference management, have announced a strategic partnership that will enable organisations to embark on a unified consent journey, gaining mutual value, bringing people closer to their data whilst ensuring compliance.
“We better go to the pub then dad!” said my seven-year-old on 19th March as the imminent shutting of pubs was reported on the news. At the time few believed we would not be back until July, never mind what the restrictions would look like when we did.
After 15 weeks of being forced to close their doors, pubs, restaurants, cafes and even holiday parks will be opening soon; This is great news for businesses, the economy, and for individuals social engagements, but it comes with challenges. To ensure safety and limit the chances of another Covid outbreak, there are strict rules being applied. Government guidelines imply these businesses must keep a record of visiting customers for contact tracing purposes. We have yet to hear any updates from the ICO on their guidelines.
Apple announce major privacy changes to Safari and App store, impacting the future of cookie management and bringing new meaning to consent & privacy along with implications to businesses and marketers.