I’m very fortunate to be working with a forward looking and thinking organisation in the travel and transport sector. They, like many, have seen their passenger numbers fall by over 90%.

Facing at least another 3 weeks lockdown, with a very uncertain future, is daunting for all households. In particular, for those of us trying to juggle full time jobs and full time childcare or home-schooling. My husband and I both work a 5-day week, with my husband required to work away from home 2 days a week. Both of us are now sharing the new responsibility of our two pre-school aged children Noah, 3 and Annie, 2.

I’ve heard vast numbers quoted about the thousands of choices the average person makes each day. According to a Cornell University study we make 226 choices each day on food alone (I’m sure these have become more focused during this lock-down). As the importance of our choices becomes greater, the need to remove ‘the noise’ is increasingly important – Obama cut down on ‘non-vital decisions’ by wearing only blue or grey suits.