Thoughts From The Team
For anyone who knows the premise, or like me has seen THAT episode of The Big Bang Theory, you probably get what I am talking about here. The cat in the box is both alive and not alive so long as nobody opens the box and looks inside.
We live in a world where data has the Midas touch. It has become intertwined within our modern way of life (see my recent post ‘Why is Data So Important?’ for more detail). As a result, we are starting to reach a tipping point. We are living more of our lives online, and the current pandemic has only accelerated that even further. Your digital footprint is becoming your identity, and with that brings an emotional attachment to keeping it safe and secure. As these concerns become more widespread, companies are coming under increased scrutiny over what they are doing with that valuable data and how a consumer will benefit from it.
Some see the Data Protection Officer (DPO) as a controversial role, they see them as compliance, whose purpose is to question everything data related, what are you doing?, why are you doing that? etc. Most expect the word ‘No’ to be bounded about or blockers to be raised if you want to do anything with customer data. But it doesn’t need to be like this…
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We are currently producing more data than ever before. If data were to represent rain, we would have it coming through the doors, the windows, the roof, and the walls. The buckets used to catch the leaks would be overflowing and floating down the hallway. There would be so much water coming in that it would be difficult to spot where the rain is coming from!
“We better go to the pub then dad!” said my seven-year-old on 19th March as the imminent shutting of pubs was reported on the news. At the time few believed we would not be back until July, never mind what the restrictions would look like when we did.
Never has the phrase “Things have changed” been more relevant. Even though the east to west spread of Corona virus was predicted and the lockdown seemed inevitable, we could never have expected just how much life and business would be affected.
Fast forward x months, you have to forgive the inner mathematician, the lockdown has ended and the health impacts of the Coronavirus are behind us; people now move without fear of other humans; people get as much toilet paper and pasta as they want, delivered when they want; pensioners have returned to shops and spend time talking to checkout assistants while impatient shoppers in the queue behind them huff; non-essential workers are returning to ‘non-essential’ offices to do ‘non-essential’ jobs. The world can return to Business-As-Usual, but will it?