As the world continues through lockdown, inevitably some of the worst-hit areas of the economy are those that involve the movement of people; Transport, Travel, and Tourism.
We as individuals want a personalised digital experience the same way organisations want to provide relevant, appropriate (and compliant) communications. We will discuss this with the Head of IT at a leading transport company and ask how transparent communication is helping them build digital trust relationships.
“We better go to the pub then dad!” said my seven-year-old on 19th March as the imminent shutting of pubs was reported on the news. At the time few believed we would not be back until July, never mind what the restrictions would look like when we did.
After 15 weeks of being forced to close their doors, pubs, restaurants, cafes and even holiday parks will be opening soon; This is great news for businesses, the economy, and for individuals social engagements, but it comes with challenges. To ensure safety and limit the chances of another Covid outbreak, there are strict rules being applied. Government guidelines imply these businesses must keep a record of visiting customers for contact tracing purposes. We have yet to hear any updates from the ICO on their guidelines.
