Supplier of the Year for the third year running!

Wood for Trees has been announced as overall Supplier of the Year at the Institute of Fundraising Insight Awards in London last night.  This is the third year running for the Bath based firm.

Nominated by Cats Protection, Wood for Trees has been recognised as the marketing service provider that helps the charity sector achieve exceptional results, time after time.

The Institute of Fundraising, Insight in Fundraising Special Interest Group, award judges shortlisted entries from across the third sector, their final decision based on many criteria, including:

  • Strong impact on fundraising performance i.e. good results
  • Insight that guided major strategy decisions or changed thinking or delivery/implementation processes
  • Improved supporter experience
  • Innovative approach
  • Created efficiencies or synergies, either in budget or other organisational resources
  • Widespread utilisation within the organisation
  • Delivered increased ROI for the organisation
  • Fact based decision making
  • Early warning of issues that were addressed and actions developed to resolve

Jon Kelly, Deputy MD at Wood for Trees said, “Another great night celebrating the fantastic work that insight teams do for their charities. It’s great to see the improvements in the quality of entries year on year. Congratulations to all those shortlisted and to all the other winners. So proud to have been voted Supplier of the Year again – a real testament to the wonderful team we have here, and to all our clients who allow us to support them and make this possible.”

J Cromack, Chief Innovation Officer of the MyLife Digital Group added “This is a fantastic achievement for the team. Its great recognition of all the good work we do, not only for Cats Protection, but for all our clients. The services we provide to not-for-profit organisations, help them gain valuable insight into their supporter, volunteer and fundraising activities. Winning this accolade three years in a row really does endorse that we continuously make a difference.”

Wood for Trees also won the Best Insight in a small to medium charity with client The Children’s Trust.

Wood for Trees offer, not only impressive and significant financial return of their projects, but also holistic support, strategic impact assessment and client partnership. This includes comprehensive data and digital audit, strategic forecasting, predictive modelling and improved reporting.

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Notes to Editors

About Wood for Trees Ltd

Wood for Trees makes things happen through data analytics and insight. We collaborate with most of the UK’s Top 100 charities to improve membership and fundraising performance. With our Consentric platform we support charities to obtain permission and data consent, engage with their supporters and service users, and deliver value through advanced data analytics.

Wood for Trees is part of the MyLife Digital Group of companies.

Delivering value in a data driven world

About Cats Protection

Cats Protection, formerly The Cats Protection League, is a UK charity dedicated to rescuing and rehoming stray, unwanted or homeless cats and educating people about cats and cat welfare.

About the IoF SIG Awards

The Institute of Fundraising Insight Special Interest Group is dedicated to furthering the knowledge of analysts and all those who are tasked with engaging with generating INSIGHT and analysis throughout the Charitable sector.

About The Children’s Trust


The Children’s Trust is the UK’s leading charity for children with brain injury.

They deliver rehabilitation, education and community services through skilled teams who work with children and young people, and their families.

Their ambition is for all children with brain injury and neurodisability to have the opportunity to live the best life possible.

Full list of winners

Other Awards Coverage: